Juries and television viewers from across Europe awarded Loreen a total of 372 points, handing her an easy win in an event that ended in the early hours of Sunday in host country Azerbaijan. Sweden will take over hosting duties next year.
Turkey, which was represented by 24-year-old Can Bonomo with the song “Love Me Back,” ranked seventh in the contest.
Soft-spoken Loreen, a 28-year-old of Moroccan-Berber descent, thanked her fans for their support.
“I wouldn’t have been able to do this without you. Thank you so much,” she said after her victory was announced.
Russia’s Buranovskiye Babushki garnered much public affection for their cute onstage presence, but their folksy dance ditty “Party for Everybody” couldn’t quite match Sweden’s more contemporary offering and ended up second with 259 points.
Zeljko Joksimovic, a Eurovision regular from Serbia, came in a distant third with his slow and stripped-down “Nije Ljubav Stvar.” The 57-year-old pan-European competition viewed by some 125 million people worldwide is hailed by its legion of devoted fans as harmless, kitschy fun that allows Europeans to forget their differences -- and economic troubles -- for at least one night. The winner is picked by juries and television viewers across the continent, so a broad appeal is deemed key to success.
Amid the usual jamboree of youthful exuberance -- and questionable taste -- a pair of elderly acts had featured among the most high-profile contenders.
The UK’s black-clad veteran crooner Engelbert Humperdinck, who Scottish comedian Robert Florence acerbically remarked on Twitter looked “like an inaccurate waxwork of Johnny Cash,” proved a flop, however, scoring a dismal 12 points. Only Norway’s Tooji did worse, coming 26th with seven points.
The Buranovskiye Babushki offered a static stage show, but did liven up their rendition of “Party for Everybody” with some choreographed baking in an onstage oven.
Winner Loreen went for the windswept look as she battled a wind machine to belt out the club music-lite hit “Euphoria” and assay some vaguely robotic dance moves. The contest’s more boring entries lived down to expectations with performances that were forgotten even before they were over. Slow ballads were very much the flavor of the evening, with Estonia arguably achieving new depths of bland.