The findings go against the widespread belief that environmental issues have hit home with today’s young adults, known as Millennials, who have grown up amid climate change discussion and the mantra “reduce, reuse, recycle.” The environment is often listed among top concerns of young voters.
“I was shocked,” said Jean Twenge, a psychology professor at San Diego State University who is one of the study’s authors. “We have the perception that we’re getting through to people. But at least compared to previous eras, we’re not.”
Twenge, author of the book “Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled -- and More Miserable Than Ever Before,” has spent much of her career publishing work that challenges or attempts to explain commonly held beliefs about young people.