The company unveiled its new logo along with a series of innovative services at a press conference in Antalya with the participation of Managing Director Paul Schwaiger and Deputy Managing Director Hacı Say. Speaking to reporters Schwaiger said his company was able to overcome difficulties stemming from the global financial crisis last year thanks to partnership deals. “And we have intensified our quest to welcome our 20th anniversary with a new corporate face. We are not only renewing how we look but are also launching new applications to better serve our customers,” Schwaiger said. Among the services introduced are new crew uniforms and on-board catering along with a customer loyalty program that offers a free ticket for every five flights.
Also speaking at the event Say said the company has faith in its ability to maintain sustainable growth in the years to come, adding, “We want our customers to experience the new SunExpress and make their choice in favor of us.”
Established in 1989, SunExpress is the market leader in charter flights between Germany and Turkey as well as one of the largest scheduled carriers between Europe and southern Turkey. The multinational carrier increased its number of passengers by 24.4 percent in first quarter over the same months of 2009. It has expanded its fleet to 21 planes with its recent acquisition of a Boeing 737-800 aircraft. SunExpress is due add five new Boeings to its fleet before the end of this year.