By putting power in the hands of billions of consumers, prices have fallen and the choice and quality of goods and services have improved dramatically. Businesses, too, are gaining through the chance to know their customers better, strengthening relationships, building trust and increasing sales.
But while individuals as consumers are already reaping these benefits, as citizens they have yet to see the same improvements. Governments have often been slow to see the advantages that openness and dialogue bring for their countries. Some, to be frank, remain suspicious of the power it might hand to individuals and communities.
Slowly but surely we are seeing this change. Last year, we saw a small number of governments, including the United States and Turkey, join the Open Government Partnership to promote openness and improved engagement with their citizens. The efforts of this partnership will be stepped up, and 42 new countries will join (including Turkey), at a conference this week attended by US Secretary of State Hillary Clinton and hosted by Brazilian President Dilma Rousseff.
The initiative is still in its early days. But by improving accountability and transparency, it has rich potential to improve public services, ensure money is spent wisely and break down the barriers between the government and the governed. At a time when this divide has never seemed bigger in many countries and when public finances are tight, these are goals of crucial importance.
Countries which sign up to the partnership have to demonstrate their commitment to open government. Each will set out this week their plans on how more information will be made available to citizens, how genuine engagement will be encouraged and how this dialogue will help drive social change.
Having seen first-hand what can be achieved if we can better connect people, I am excited by the initiative’s potential to deliver positive change. The global success of eBay -- the world’s online market place, which now has over 220 million customers -- was based on confidence in people and creating a network to enable them to come together. Consumers have gained from sharing their passions and interests. Many thousands of new businesses have been able to compete on a level playing field, challenging the dominance of established players.
Technology gives us, on a scale and at a speed never possible before, the opportunity to magnify the power of every individual. There will always be a tiny minority who might abuse this opportunity. But our experience at eBay is that the overwhelming majority use this power responsibly. We must have the confidence to harness this ability to give people a voice. If we do, the rewards will be enormous.
Governments which tap into the collective expertise and experience of their citizens will make better decisions. Increased transparency, participation and accountability will increase protection against corruption.
By using technology to empower individuals, we enable them to influence policies and priorities at a national and community level. This raises ambitions and increases interest and participation in public life.
But using the opportunities that technology brings to share information is only one half of the equation. We will only reap fully all these rewards if citizens, civil society and businesses use this information to monitor progress, to hold those making decisions to account and to encourage change. Transparency is vital but so is the active engagement and participation of citizens.
It is vitally important, too, that we work at both a national and local level to help provide the skills and tools to use this data and the opportunities it brings to make a positive impact on lives and communities. This means developing the tools and partnerships which make this new era of active citizen engagement a reality. It is something Omidyar Network, which encourages the use of technology and markets to foster social change, is already supporting in many countries.
We are already seeing examples of what can be achieved and the difference it can make. Global Voices is a worldwide community of bloggers, editors and translators who work together to aggregate citizen media, with an emphasis on voices that are not ordinarily heard in the mainstream international media. Support by a grant from Omidyar Network, Global Voices is helping ensure marginalized voices are heard in more than 20 languages. But this is only the beginning. The ability to encourage honest and responsive governments and to allow citizens and communities to shape rather than just accept the services they receive holds great potential. We have seen a revolution in the way businesses and consumers interact. If we can harness the same power to improve standards of governance, we can help create jobs, strengthen societies and transform the quality of life of millions of people.
*Stephen King is a partner at Omidyar Network, a philanthropic investment firm started by eBay founder Pierre Omidyar and his wife, Pam Omidyar.