20 June 2012, Wednesday /AYTEN ÇIFTÇI, SALIM KÖKSAL, ZEYNEP ÖZONAR
Mark Porter, former creative director of The Guardian, in an address on Wednesday at the annual +1T Newspaper and Design Days held at the headquarters of the Zaman daily in İstanbul, said his old team not only designed pages for the British daily but also created a visual identity for it.
Porter said The Guardian made a difference for the first time in 1988 when the newspaper appeared with a modern, newly designed logo. He noted that the change took place over the long term and explained the design-related changes that the British newspaper went through. He said The Guardian was the first daily in the world to be published in color and added that by studying other newspaper formats from around the world, The Guardian’s size was made smaller to facilitate practical reading on public transportation. Speaking about the importance of online journalism, Porter said The Guardian established a team composed of 50 technician and six designers to make the newspaper’s web page match the quality of the printed version. The cost of making the website was about $2.5 million.
Also delivering a speech on the second day of the event, Haliç University Assistant Professor Savaş Çevik, who teaches graphic design classes at the university, spoke about common typography mistakes seen in Turkey. He said such mistakes are visible even on street signs. Typography is the art and technique of arranging type in order to make language visible.