So when the moment came to deliver his MVP acceptance speech, James spoke emotionally about family, charity, history and what the Miami Heat organization means to him.
And he finished with a flourish.
“Heat nation, we have a bigger goal,” James said. “This is very overwhelming to me as an individual award. But this is not the award I want, ultimately. I want that championship. That's all that matters to me.”
James accepted his third NBA most valuable player award on Saturday, making him the eighth player in league history to win that many. The others -- Kareem Abdul-Jabbar, Michael Jordan, Bill Russell, Wilt Chamberlain, Larry Bird, Magic Johnson and Moses Malone -- all have won NBA titles.