Running from Sept. 28 to Oct. 2, the inclusion of the Dutch collection is part of an international tour of the works of the winners and finalists of the DDA in 2010. Set to be opened by Eindhoven Alderman Mary-Ann Schreurs, the tour is combined with a trade mission organized by Design Cooperation Brainport and the Chamber of Commerce Noord-Brabant, which focuses on global themes such as energy, water, gaming, health and design.
The 2010 edition of the DDA was characterized by a number of underlying trends; in the field of communication “social design” was seen to prevail, user interaction was seen not only to be expressed in digital media but also increasingly in graphic design and visual identities and with regard to spatial design, an increasing tendency for designers to attempt to leave a mark on the identity of public space was noted with the result that such designs take on the status of environmental icons as opposed to just mechanical or infrastructural objects. A major focus on services and systems was observed in the product design field, leading to products taking on the role of “services” as well. The sustainability of products and the application of sustainable materials remain topical issues.
An international jury panel led by Dutch politician Frans Timmermans selected the winners of the 2010 competition. The IDW is held annually at the Old Galata Bridge, built by the Maschinenfabrik Augsburg-Nürnberg company in 1912 to connect the two sides of the Golden Horn and destroyed by a fire in 1992. Rendered unusable for over a decade, the bridge was restored in 2005 for the purpose of the design week.
