4 September 2010 / REUTERS, NEW DELHI
Loved and loathed in equal measure, the drone of the vuvuzela will resonate in India for the first time at the Commonwealth Games in October.
The plastic horn, which went on to become soccer’s World Cup soundtrack in South Africa this year, will be part of Delhi’s noisy celebration for the Oct. 3-14 multi-sports gathering, organizers said on Thursday. Even though the cacophony received a resounding thumbs-down in Europe, the chairman of the event’s official merchandising partner, Premier Brands, said the high decibel level should not be a problem in India. “In India we enjoy sports with lot of noise. We are not like the Europeans,” Suresh Kumar told Reuters on Friday. “The organizing committee only needs to ensure that the fans are allowed to enter the stadiums with the vuvuzelas and it is not perceived as a security issue.” Kumar refused to share the sales target and where he was sourcing the horns from. “With just a month to go for the Games to start, we have not set ourselves any target but I can assure you that supply would not be an issue.”
