|  
  |  
  |  
  |  
RSS
  |  
  |  
May 27, 2012
 
 
 
 
 
 

Apple's iPad goes global

30 May 2010 / REUTERS, LONDON PARIS
Diehard fans mobbed Apple Inc stores in Europe and Asia as the iPad went on sale outside the United States on Friday, with some shoppers having queued all night to buy one of the coveted tablet computers.
 The device, a little smaller than a regular notebook computer and with an open, color touch-screen, is designed for surfing the Web, watching movies and reading, and has been hailed by the publishing industry as a potential life-saver.

Shares of Apple, which also makes the iPod and iPhone, jumped as much as 2.3 percent before settling back to trade up 0.5 percent, still outpacing a market that slid more than 1 percent.

Apple sold a million iPads in the United States in the first month after its April 3 debut, exceeding the most bullish pre-launch estimates. Demand was so heavy the company delayed the international launch. RBC Capital Markets estimated iPad's total shipments will reach 8.13 million units worldwide by the end of the year -- which would translate into at least $4 billion of revenue. "I wanted to touch it as soon as possible. I felt real excitement when it was finally in my hands," said Takechiyo Yamanaka, 19, who had camped out in front of Tokyo's flagship Apple store from Wednesday evening to be the first in line.

"It's a bit of a gut decision, an emotional decision, because it's not really rationally justifiable," said Anna Kistner as she emerged from the Apple store in Munich, Germany with two iPads. "It's a lot of money." The iPad is now on sale in Germany, France, Italy, Switzerland, Spain, Britain, Japan, Australia and Canada.

Prices for the cheapest, Wi-Fi only version range from $499 in the United States to the equivalent of $617 in Britain.

The buzz around the iPad helped propel Apple past Microsoft  this week to become the world's most valuable technology stock, marking a remarkable turnaround of a company that nearly went out of business in the 1990s.

Apple now gets almost three-fifths of its revenue outside the United States, and it is counting on its base of fans who already own an iPod, iPhone or Mac to add the iPad to their collection, as rivals line up with their own tablet offerings.

 

 
Columnists
Weather
City>>
ISTANBUL
Today Mon Tue
14C°
22C°
15C°
23C°
15C°
22C°