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One caup of inspiration or tea
Tea, which we drink during breakfast and after meals every day, is also a source of inspiration for many. When we get upset, we drink a cup of tea. When we are happy we do the same. People drink tea at both wakes and weddings. That’s why Turkey is the most tea-consuming country in the world. However, some questions pop up. Why did we turn into a tea-drinking society from a coffee-drinking one? Why do we mostly drink black tea when there are many sorts of tea? Leaving the answers of these questions to social scientists, let’s visit the Lipton Institute of Tea, which is based in London.
The history of Lipton, which entered the Turkish market as the first private tea company in 1986, goes back to the year 1889. The Lipton company, which was the first major company to sell tea in packages and to advertise it, became the leading tea company in the world when it was purchased by Unilever in 1938.
2-3 cups of tea improve mental activities
The Lipton Institute of Tea -- which is owned by consumer goods company Unilever, which sells tea in around 150 countries -- is a research center whose mission is to “increase the knowledge about tea from bush to cup.” This institute, which does research to reveal the effects of tea drinking on humans’ physical and mental health, publishes articles on the issue regularly in a journal. There are more than 50 experts working at the institute. In a large greenhouse, different tea plants are grown, and special blends are prepared and tasted. The institute conducts research on every stage of tea’s journey from field to cup. Category nutritionist Jane Rycroft from the institute explained that the theanine in tea increases the alpha activity in the brain. She said drinking two or three cups of tea every day helps improve concentration and makes the brain more alert.
The product manager of the Lipton company in Turkey, Leyla Eskin Yılmaz, said Lipton’s new commercial with the slogan “One sip of inspiration” will begin to be aired this week. Pop singer Mirkelam’s “Her Gece” (Every Night) is used in the commercial.
Turks boil tea too much
Nick Bunston, a tea master at the Lipton Tea Institute, has been working there for 50 years and has been a tea master for 38 of them. Indicating that 10,000 different sorts of tea are tasted at the institute every week, Bunston said he drinks six cups of tea every day for pleasure.
Here is Bunston’s advice for making tea:
Tea leaves that float when being boiled are of poor quality.
The moment the water boils, you need to put tea in the teapot.
Do not keep the water boiling after you put the tea in the water because it can eliminate some of the beneficial effects of the tea.
Use filtered water.
Turks boil tea too long. Britons boil tea only for four to five minutes. To get the natural taste of tea, do not boil the water too long and do not let the tea stand for too long.
Bagged tea is completely natural. No dye is used.
Turks drink the most tea
Unilever Turkey Food Marketing Director Özgür Kölükfakı said 83.2 percent of Turks prefer leaf tea, 4.1 percent prefer fruit herbal tea, 1.5 percent prefer green tea, 5.2 prefer bagged tea (for cups) and 6.1 percent prefer bagged tea (for teapots). Executive member of Unilever Food Marketing in Turkey Mustafa Seçkin said 32 percent of Turks tend to prepare their own mixture by blending different types of tea.
“Ninety-six percent of the population drinks tea. We drink the most tea in the world,” he said.
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