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Turkish Airlines to sponsor Greek basketball team Maroussi
The sponsorship agreement, which will be signed in March, will add THY’s logos to the team’s jerseys and to the sidelines of the courts. The one-and-a-half-year sponsorship of the Euroleague team marks the third such deal this year, after the Spanish soccer team Barcelona and the team with the highest advertising value in the world, Manchester United.
The agreement with Manchester United will be signed on March 15. The sponsorships of Barcelona and Manchester cost THY a total of $16 million.
As the official sponsor of Barcelona and Manchester, THY posts its advertisements on the sidelines of the teams’ home fields and will also be allowed to market itself on the teams’ Web sites and television channels in addition to including members of the teams in its public relations activities. THY will also fly all of the training and tournament equipment and staff for the two teams.
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