Chocolate is of course one of the most popular celebratory treats around. But there is much to pay attention to when deciding which chocolate to buy. Elif Çoban, the deputy CEO of Şölen Çikolata, notes that there has been a marked increase in inferior-quality chocolate in the market in the run-up to bayram celebrations in Turkey. She says, “Consumers may experience a range of problems, including risks to their health, as a result of these low-quality products.”
Mustafa Dinç, deputy head of the Consumers’ Union, notes that people have tended toward cheaper chocolate products as economic difficulties have spread. Dinç adds that consumers ought to be wary of chocolate that sells for as low as TL 5 per kilo, saying: “The cost of sugar itself is TL 2.5 per kilo. Normally, one kilo of chocolate should not even be under TL 30. Rather than putting your own health or the health of your guests at risk, it would be better to forgo the cheap chocolate and offer them ayran or something else.” Dinç says cheap chocolate is often manufactured using “kokolin” made from soybeans. Dinç points to one sign of quality chocolate as being that it melts immediately in your mouth, whereas low-quality chocolate not only does not melt quickly, but also leaves behind a metallic aftertaste.
How to distinguish real chocolate from fake chocolate:
Make sure you are purchasing a brand of chocolate that you know and trust.
Avoid products that attempt to resemble the packaging of better-known brands.
Products that say they are “kokolin” or “covered in cacao” are not real chocolate.
Real chocolate has a homogeneous taste. Its unique aroma and flavor must be distributed evenly in the mouth, and it should melt quickly and be soft.
Definitely stay away from chocolate with a sharp taste; it is not fresh.
One of the most notable characteristics of real chocolate is that it is so flawless and soft that it never leaves behind pieces on the tongue. Quality chocolate also never leaves behind an oily taste and does not stick to the mouth or feel waxy.
Try to stick to chocolate in packaging. Don’t buy chocolate that is not wrapped.
Avoid cheap chocolate. Real chocolate should cost at least TL 30 per kilo and should not leave behind a metallic aftertaste or oily feel in the mouth.
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