May 27, 2012
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BMW signs up as London sponsor
19 November 2009 / AP, LONDON
BMW has signed up as the latest top-tier domestic sponsor of the 2012 London Olympics.
The German carmaker was unveiled on Wednesday as the official automotive sponsor of the Games in a deal worth an estimated 40 million pounds ($67 million) in cash and services. London organizers said BMW will provide about 4,000 vehicles to transport athletes, officials and other members of the Olympic community. BMW becomes the seventh top-level sponsor and 24th overall of the games. The deal brings London’s total revenues so far from domestic sponsors to nearly 600 million pounds ($1 billion). The overall target is 700 million pounds ($1.17 billion).
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