THY CEO Temel Kotil introduced the new mobile service, aptly named MobilTHY, at the İstanbul Atatürk Airport yesterday. Kotil noted that one of the biggest problems of the world’s largest airlines is a weak information technology (IT) infrastructure, and revealed that THY has taken big steps to develop its IT backbone.
Kotil highlighted that “this new service will allow passengers to complete all operations on their cell phones. Once our investments are complete, we will have one of the most modern and efficient IT infrastructures amongst the major airlines.”
THY e-commerce director Yüce Zerey said: “Passengers will be able to select seats, see fares, monitor arrival and departure times, reserve and buy tickets, and track baggage quickly using their cell phones. Passengers who check in 24 hours before their flights will be able to use barcodes generated on their phones to board flights.” Kotil noted that 10 percent of ticket holders buy their tickets through the THY Web site, emphasizing that this would increase with the introduction of MobilTHY. Kotil added that 85 percent of ticket holders purchase their tickets through travel agencies.
The MobilTHY service, which is currently in place for domestic flights, will soon be available for international flights as well.
