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Vestel offers 3 months of product return in its 25th anniversary
The campaign, which will be effective for all products purchased through the end of 2009, is exceptional considering the breadth of its coverage and duration.
Speaking in İstanbul on Thursday to share the details of the campaign with the press, Vestel Companies Group CEO Ömer Yüngül said: “The three month product return guarantee is the clearest demonstration of Vestel’s trust in the quality of its products. We are inviting those customers who haven’t tried Vestel before to be more closely acquainted with our products.”
Zorlu Holding Chairman Ahmet Zorlu and board members of the Vestel Companies Group were present at the press meeting.
Zorlu pointed out that his company bought Vestel in 1994 and said the company has grown 20-fold since then. The total area of production was 60,000 square meters at the time they acquired Vestel, he said, adding that this has grown to 1 million square meters today, including production plants abroad.
“Turkey’s success lies in the creation of brands. We have first created a global company and then a global brand in just 25 years. Vestel is not only a source of pride for our group but for the entire country,” he said.
Yüngül, on the other hand, spoke mostly about projections of his company’s growth for the period ahead. “Vestel has worked ever since it was founded to create user-friendly Turkish technology that may enter the homes of every customer from every income bracket. It is meanwhile proving the strength of our domestic production to the world,” he said.
In 2008, Vestel made $109 million in investments, and it realized $1.2 billion in earnings in the first half of 2009 from the sales of electronics and home appliances, Yüngül noted. “Our year-end target is to reach $2.5 billion in exports and $3.3 billion consolidated revenues,” he said. Vestel has 1,050 stores in Turkey. It employs 15,000 workers and another 10,000 as salespeople and technicians.
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