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Microsoft launches Windows 7 with hope of a fresh start
Windows Vista hadn't encountered the warm welcome that computer users had generously offered older versions. It was slow and failed to work properly with many existing programs and devices. Microsoft tried to fix Vista's flaws through a series of patches, but these attempts were not so successful in repairing the damage to the system's reputation.
Microsoft Turkey Assistant General Manager Mustafa Çağan was very confident that Windows 7 would be met with a high demand. He estimated that nearly 700,000 copies of Windows 7 would be sold in Turkey by the end of this year. Çağan was speaking to a group of reporters in İstanbul during a press conference to promote the new software.
Microsoft has spent $9.5 billion on research and development in the last three years, since the launch of Vista, Çağan noted to show how committed Microsoft was to improving the new Windows.
Microsoft pursued a different marketing strategy for its most recent product by issuing a release candidate, or beta version, in the middle of this year. Çağan said 16.5 million people across the world had downloaded and installed Windows 7 on their computers for free, in return for giving the company permission to use feedback from these users to improve the product before the final release. The beta version systems will be usable until March 2010. “Turkey was in second place after Brazil, with 600,000 users that participated in the efforts to help improve Windows 7,” Çağan noted.
Windows 7 works properly with 96 percent of the existing hardware in the market and requires no driver information for nearly 80,000 computer components to conclude its installation.
Çağan also predicted that 2.5 million of the 3.1 million computers that are estimated to be sold within the next year in Turkey will be run on Windows 7. Windows 7 has four versions: Home Basic, Home Premium, Professional and Ultimate priced at $123, $145, $236 and $250, respectively.
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