 |
Aydınlı launches ‘full season' discount to enliven sales
Speaking during a press conference yesterday in İstanbul to promote the campaign, called “end of season prices during the whole season,” the vice chairman of the group, Ahmet Said Kavurmacı, said profit margins had fallen to “almost zero levels” for some time. He stated that the company aimed at improving the economic climate by convincing people not to cut spending at a time when sales need a boost.
Aydınlı holds the sole rights to distribute world renowned brands such as Pierre Cardin, Cacharel and US Polo Association in Turkey.
The group's annual turnover in 2008 was TL 225 million, and TL 22 million of this amount alone came from exports, he noted. This year, however, the company earned TL 107 million in the first half of the year with an export figure of TL 8.5 million.
Despite these relatively stagnant sales figures, however, the group has not put on the brakes in expanding with new branch openings. Kavurmacı said the number of stores owned by the group's companies has reached 165 inside the country and 47 abroad, adding that the company will open 12 new branches in Turkey and four others outside the country before the end of the year. The main topic of yesterday's press conference was the announcement of Aydınlı's new campaign aiming to overcome the hurdle of falling sales amid the crisis and attract customers who are not shopping because of high prices.
“With this new campaign, customers will no longer need to wait for discounts at the end of the season. They will be able to find the lowest prices for the entire season,” he said. Instead of offering large discounts of 50 to 70 percent only during the end of the season and for temporary periods of time, the group will choose a more reasonable price for items but will maintain the price throughout the whole year.
The price tags will include three prices: The price for full payment in cash, the price for payment in installments and the price prior to the discount. The company's initial plan is to offer a 35 percent discount for cash payments and a 27 percent discount for payments in installments.
Hoping that the campaign will run successfully and help boost sales, Kavurmacı claimed that this year's turnover will surpass last year's level and will reach TL 234 million.
|
||||||||||||||||||||||||||||||||||||||||||||||||||
| BERİL DEDEOĞLU |  |
||
| Yemen and beyond | |||
| ABDULLAH BOZKURT |  |
||
| Turkey and Mexico: Distant yet so close | |||
| ABDÜLHAMİT BİLİCİ |  |
||
| Google kidnaps Gül! | |||
| İHSAN YILMAZ |  |
||
| The Egyptian elections, Islam and Islamists | |||
| MARKAR ESAYAN |  |
||
| There is need for a new initiative | |||
| EMRE USLU |  |
||
| Operational errors | |||
| HASAN KANBOLAT |  |
||
| Are Russian tourists being discouraged from visiting Turkey? | |||
| CHARLOTTE MCPHERSON |  |
||
| The modern ‘Great Game’: women’s role and status | |||
| KLAUS JURGENS |  |
||
| Back to the ’80s | |||
| KATHY HAMILTON |  |
||
| Random acts of violence | |||
| MERVE BÜŞRA ÖZTÜRK |  |
||
| Adding insult to injury in Uludere | |||
| NICOLE POPE |  |
||
| Shifting responsibility | |||
| YAVUZ BAYDAR |  |
||
| ‘Errorism’ | |||
| ORHAN MİROĞLU |  |
||
| ‘Strategic vision’ | |||
| ORHAN KEMAL CENGİZ |  |
||
| Turkey through Amnesty International’s eyes | |||
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||
