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İstanbul Cup tennis tournament organizers aim for greater heights
The Sony Ericsson WTA Tour is wholly accepted by the WTA community and today organizes 63 tournaments in 32 countries, dishing out $60 million in prize money.
The İstanbul Cup is one of the 63 tournaments on the Sony Ericsson WTA Tour. First staged in 2005, the event attracts the attention of tennis authorities and tennis lovers because of the exciting exhibition games and tournament matches.
The İstanbul Cup's first champion, Venus Williams, who clinched the crown in 2005, played an intercontinental match against top Turkish tennis player İpek Şenoğlu on the Bosporus Bridge on May 15 of that year. And the game went into the world tennis record books as the first-ever match played across two continents.
Organized by Garanti Koza İnsaat, the İstanbul Cup is one of the two international tennis events Turkey hosts every year. The other is the TED Open International Challenger Tournament.
The organizers of the İstanbul Cup aim, according to the İstanbul Cup Web site, to make Turkey a world tennis power and also to ensure that the tournament attracts worldwide interest.
The vision
To increase the participation of top tennis players
To create opportunities for top players to compete against rising Turkish stars
To stage İstanbul Cup events at facilities that meet international standards
To upgrade the level of the İstanbul Cup tournament
To create Turkish tennis champions
To increase fan attendance and revenue
To ensure that the tournament is watched worldwide
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