Turkey's media sector will grow by 12.1 percent in the 2010-2013 period to reach $9.6 billion in size by the end of 2013, according to the PwC report, which suggests the global entertainment and media market will also grow by some 2.7 percent in the given period and approach $1.6 trillion in size. The Turkish digital market had grown by some 6 percent in 2008 and reached $6 billion. The improvement in the Turkish entertainment and media sector is expected to gain momentum starting from 2010.
The report underlined that, despite a financial bottleneck in world markets, fast growth in the digital world seems unavoidable in the coming five-year period. The report also noted that PwC expects an anticipated 3.9 percent shrinkage in the global entertainment and media market by year-end 2009; however, such a negative outlook will remarkably ease by 2010. The contraction in the sector worldwide will be 0.4 percent in 2010, PwC expects, while their report notes that growth in the global digital arena will be 7.1 percent in 2013. The PwC report read: “We believe there will be nowhere to hide from the implications of digital migration. As economic pressure increases, so does the pace of change: aside from short-term challenges posed by the economic downturn, the real challenge lies in how to take advantage of the digital reality.”
Touching upon the fact that there could be differences to the level of such growth from one country to another, the report noted that Latin American economies will witness the fastest improvement in the global entertainment and media market. In this region, the sector will grow by an average of 5.1 percent between 2009 and 2013, PwC said, noting that its size will reach $73 billion by 2013.
