Shampoo advertisement featuring Hitler pulled

April 15, 2012, Sunday/ 18:13:00/ TODAY'S ZAMAN

The Industry Ministry’s advertising commission has imposed a three-month suspension on a commercial that uses old film footage of Adolf Hitler to sell shampoo due to its use of racist symbols and bolstering of gender discrimination.

During a session on April 10, the commission ruled that the commercial could provoke gender discrimination and racist sentiments. The commercial, for a men’s shampoo called biomen, shows Hitler delivering an enthusiastic speech, urging male viewers to buy the product which is “a 100 percent male shampoo.” In the ad, Hitler says, “If you are not wearing a woman’s dress, you should not use her shampoo, either.” The Customs and Trade Ministry had previously launched an investigation into the advertisement for Biomen by Biota Laboratories at the behest of various people and institutions.

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