‘Super Cooperators’
 
 
  |  
  |  
  |  
  |  
RSS
  |  
  |  
  |  
23 May 2013 Thursday
 
 
 
 
 
 
Columnists 08 July 2012, Sunday 0 0 0 0
MELİH ARAT
m.arat@todayszaman.com

‘Super Cooperators’

“Super Cooperators: Altruism, Evolution and Why We Need each Other to Succeed” by coauthors Martin Nowak and Roger Highfield presents a new synthesis of cooperation and competition.

Nowak is a professor of biology and mathematics at Harvard University, and in this book cooperates with bestselling science writer Highfield. The pair believe that mutation, selection and cooperation are the defining principles behind everything. In other words, cooperation is the art of winners, not competition.

They open the book with the “prisoner’s dilemma.” Two men are arrested, but the police do not possess enough information for a conviction. Following the separation of the two men, the police offer both a similar deal: If one testifies against his partner (defects/betrays), and the other remains silent (uncooperative), the betrayer receives a one-year sentence and the silent party receives the full four-year sentence. If both remain silent, both are sentenced to only two years in jail. If each “rats out” the other, each receives a three-year sentence. Each prisoner must choose either to betray or remain silent; the decision of each is kept quiet. What should they do? The best option is for each to trust the other and remain silent. In other words, cooperation. All selfish alternatives bring worse results, because if each of them incriminates the other they will receive three years apiece. The reason for incrimination is the effort to selfishly minimize the sentence.

Imagine a bank where one man stands at the counter as a smiling clerk patiently explains the various options of an offer or product. If the man asks for the best interest rate, the clerk can interpret this apparently simple request in two ways. From his point of view, the best interest rate is the most meager and restrictive, the one that earns the bank the maximum profit. From the customer’s point of view, the best rate is the one that earns the most money. If the clerk offers the former, that is an example of defection. But if he recommends an account that gives the customer, rather than the bank, the maximum return, that is an example of cooperation. Banks that do not satisfy their clients and behave selfishly will be pushed out of the market, because once clients understand that their bank is not providing the best return they will work with another bank. Banks that cooperate will last, and others will erode. The rule of capitalism is cooperation and competition at the same time. The race is in cooperation. The ones that cooperate best with employees, clients, suppliers, the government and even competitors will be the winners. The destiny of selfish people and organizations is self-destruction.

The authors claim that human society fizzles without cooperation. Even the simplest things that we do involve more cooperation than you might think. Consider, for example, stopping at a coffee shop one morning to have a cappuccino and croissant for breakfast. To enjoy that simple pleasure could draw on the labors of a small army of people from at least half a dozen countries.

According to Darwin’s theory of natural selection and the principle of “survival of the fittest,” animals in nature always compete and fight to stay alive. However, Novak claims that in terms of cooperative behavior humans are very far from competition. He gives a humorous example to make his point. Take 100 chimpanzees and put them in economy class on a seven-hour flight. They would, in all likelihood, stumble off the plane at their destination with bitten ears and bleeding limbs. Yet millions of humans tolerate being crammed together this way in order to roam about the planet.

The authors present five qualities that they believe lie behind the rise of cooperative behavior: direct reciprocity, indirect reciprocity, spatial games, group selection and kin selection. Novak and Highfield examine the phenomena of reciprocity, reputation and reward. They believe selfless behavior arises naturally from competition. Winners have a competitive attitude in the beginning, and this makes them distinct, but it is their cooperative approach that makes them successful in the end.

This book is a thought-provoking new look at cooperation, game theory and the theory of evolution.

Columnists Previous articles of the columnist
27 January 2013
Barbara Kellerman: A great leader knows when to step back
16 September 2012
Harvard professor: Don’t teach more, teach deeper!
26 August 2012
How do you measure your life?
19 August 2012
‘Winning in Emerging Markets’
5 August 2012
‘The End of Leadership’
29 July 2012
The leadership code
15 July 2012
‘The Happiness Advantage’
8 July 2012
‘Super Cooperators’
1 July 2012
‘Brandwashed’
24 June 2012
‘The Spider’s Strategy’
10 June 2012
Soccernomics
3 June 2012
‘Creating a World Without Poverty’
27 May 2012
Handmade
20 May 2012
Future leaders
13 May 2012
‘The Strategist’
6 May 2012
‘Uprising’
29 April 2012
‘Blue Ocean Strategy’
22 April 2012
‘More than a Pink Cadillac’
15 April 2012
‘The Leader’s Guide to Storytelling’
8 April 2012
The idea generator
25 March 2012
‘Good to Great’
18 March 2012
Expect the unexpected
11 March 2012
Presence
4 March 2012
Unnatural leadership
19 February 2012
Cracking creativity
12 February 2012
'Future, Inc.'
5 February 2012
Everything I know about business I learned at McDonald’s
29 January 2012
‘Creativity’
15 January 2012
I, Steve
8 January 2012
Self-promotion for introverts
1 January 2012
Viral Loop
25 December 2011
‘The Flight of the Creative Class’
18 December 2011
The wisdom of crowds
11 December 2011
How the mighty fall
4 December 2011
In pursuit of elegance
27 November 2011
101 Things I Learned in Business School
20 November 2011
Stumbling on happiness
13 November 2011
The evolution of revolutions
6 November 2011
Little bets
23 October 2011
Rush
16 October 2011
‘The Fair Society’
9 October 2011
Join the club
2 October 2011
‘Borrowing Brilliance’
25 September 2011
‘Business lessons from the edge’
18 September 2011
The E-Myth revisited
11 September 2011
Born entrepreneurs, born leaders
4 September 2011
Six degrees
28 August 2011
‘The How of Happiness’
21 August 2011
The time paradox
14 August 2011
Change anything
7 August 2011
Disrupt
31 July 2011
‘Poke the box’
24 July 2011
‘Enchantment’
17 July 2011
‘What’s mine is yours’
10 July 2011
The Seven-Day Weekend
3 July 2011
When sparks fly
26 June 2011
‘Naturrant’ restaurant
19 June 2011
Carpe diem?
12 June 2011
The X and Y of Buy
5 June 2011
Chaotics
29 May 2011
Think twice
15 May 2011
Bounce
8 May 2011
The Three Laws of Performance
1 May 2011
Meatball sundae
24 April 2011
What did I learn from Jacopo Pizzetti?
17 April 2011
Built to last
10 April 2011
Made to stick
3 April 2011
The Dragonfly Effect
27 March 2011
‘Billions of Entrepreneurs’
20 March 2011
‘The Spirit Level’
13 March 2011
‘Predictably Irrational’
6 March 2011
‘Changing Minds’
27 February 2011
The future of management
20 February 2011
Drive
13 February 2011
How to change the world
6 February 2011
The black swan
30 January 2011
‘China’s Megatrends: The 8 Pillars of a New Society’
23 January 2011
Obliquity
16 January 2011
First, break all the rules
9 January 2011
When to get help from others
2 January 2011
The starfish and the spider
26 December 2010
The sway
19 December 2010
Immunity to change
12 December 2010
How to change things when change is hard
5 December 2010
The leaders without followers
28 November 2010
The power of positive deviance
21 November 2010
The magical connection
14 November 2010
‘Freakonomics’
7 November 2010
What is really valuable?
31 October 2010
Wanted: positive thinking
24 October 2010
Self-awareness and problem hunting
17 October 2010
The story of success
10 October 2010
How to raise a future executive?
3 October 2010
What does school teach?
26 September 2010
Do school dropouts become leaders or not?
...