Actually, brown represents social balance and comfort in daily social life. Despite this, it has turned into a symbol of inferior culture in Turkish men's fashion just like wearing white socks.Black is not only a color in Turkey; it represents negativity; the alternate word used for black,"kara," connotes negativity and not a color. In Western societies, black is the color of mourning. Conversely, in Turkey, black does not represent mourning. Black and dark blue represent authority and self-confidence. These are the most frequently preferred colors in Turkish political, business and bureaucratic circles.
Purple represents intellect, autonomy and mystery. At the same time, it is the color preferred by intellectuals and feminists in Turkey. Violet is the color of the Byzantine Empire, the early Ottoman Empire and Bursa. Because it is a color whose production is difficult under natural conditions, it symbolizes wealth, opulence and power. It is a rediscovered color in Turkey.
Turks and Arabs believe that blue slows down blood circulation and protects against the evil eye. For this reason, the bead protecting one from the evil eye is blue. In the West, bridge pillars are painted in blue to prevent suicide attempts. The most preferred color of cars in Siberia is blue. In general, political parties and civil society organizations that favor EU membership are fond of blue. In an attempt to show its eagerness to take part in the Euro-Atlantic world, Kosovo, which declared independence on Feb. 17, has adopted blue as the color of its national flag. A leftist party, the Democratic Left Party (DSP), prefers blue in Turkey.
White represents purity and cleanliness in Turkey. In politics, white is frequently used to put emphasis on sincerity and integrity. A white rose, a white glove and a white tulip represent innocence. The case is just the reverse in China and India, where white is the symbol of death, mourning and evil. White is never used in cars in Germany, Scandinavian countries and the Russian Federation because of snowy winters. Driving a white car is perceived as driving a fridge with wheels. In sunny countries, including Turkey, white is preferred in cars, houses and clothes because it reflects the sunlight.
Yellow is the symbol of an ephemeral state and attraction. For this reason, taxis are yellow to make sure that their temporary nature and attraction are known. In Malaysia, yellow is the color of the royal family. In northern countries, yellowish colors are preferred in cars and houses to make them visible in the snowy environment.
Red is the color of power, leadership, sexuality and luck. Because of its allure, red is mostly preferred by food companies. Because it also represents luck and happiness, the clothing of Santa Claus is red. For the same reason, red lingerie is worn on New Year's Eve. The symbol of St. Valentine is a red heart because it represents love and passion. Red and white, the dominant colors on the Turkish flag, are frequently used in national symbols by parties and other organizations.
Orange is also extroverted and exciting, but it is more constructive than the color red. It is the color of health, happiness, vibrancy, creativity, confidence, bravery and communication. The Justice and Development Party (AK Party) prefers this color.
Green is the color of the period between October and April in the Mediterranean. It is also known as the color of the Islamic world. In Europe, parties with a Marxist past have moved from red to green in an effort to make it clear that they have transformed themselves into social democrat parties.
In conclusion, colors are also the symbols of belonging; they are representatives of belonging, distinction and competition. For instance, in Cyprus, Turks used to paint their home doors in red or brown while the Greeks used to prefer blue.
