The company expects the new product to trigger sales of TL 60 million annually by the end of the decade. Research shows Turkey consumes 1 ton of royal jelly, 200 tons of pollen and around 1 ton of propolis. Altıparmak executive board manager Özen Altıparmak says Apitera will help improve the bee product market in Turkey by offering customers a new series of products.
Turkish honey brand introduces Apitera
June 01, 2012, Friday/ 18:54:00