Speaking at a meeting organized by the Forum Ankara shopping mall in Ankara, Hisarcıklıoğlu said both the action plans passed by the government and measures taken by the private sector have helped disperse a bleak atmosphere in the domestic market to a great extent.
Underlining that the biggest harm of the crisis is psychological and that people should not overestimate the crisis, he said: “Fears of recession and unemployment in society feed the crisis process and lead to further problems. Our citizens should be calm and go out and shop instead of getting stuck killing time behind the doors of their homes. Only in such a way will we be able to surmount difficulties.” The TOBB head emphasized that maintaining confidence and morale in the domestic market is crucial for Turkey if it is to rejuvenate its economy. Hisarcıklıoğlu also congratulated the mall's managers for their efforts.
Making mention of a new campaign launched by Forum Ankara to distribute free gift certificates, he said the business world should be encouraged to try similar initiatives. The shopping mall started the campaign as part of a project recently launched under the motto "If there is a crisis, there is a solution." The campaign is supported by numerous representatives of businessmen's, workers' and civil servants' associations under the umbrella of TOBB.
Forum Ankara expects to boost sales and attract consumers with the new campaign, which will last for the next 40 days. Murat Sökmen, general manager of Forum Ankara, said they will distribute gift certificates worth TL 50 for the first 100 customers who come shopping each day during the campaign.
Mass crowd line up for gift certificates
Hundreds of customers lined up to receive the free certificates on the first day of the promotion at Forum Ankara, which is some 16 kilometers from the city center. After arriving at the mall early in the day, people were rushing to take their place on the list of the first 100. Greeting customers inside the mall, Hisarcıklıoğlu said they would distribute certificates to everyone who showed up since it was the first day of the campaign.