Color blocking in shoes: Nike What the Max

June 20, 2012, Wednesday/ 16:12:00

Nike Sportswear has introduced the What the Max collection featuring shoes in the season’s color blocking style. Nike’s collection was produced with Hyperfuse technology for breathable shoes that provide balance and comfort.

The three new models reflect the energy of summer with neon colors. The shoes can be worn throughout the day and are both comfortable and attention grabbing. The Nike design team first developed the Hyperfuse technology for basketball shoes, but the iconic Nike models have gone beyond the gym to the streets. Nike has created a lighter design without compromising on durability; balance, comfort and breathability were incorporated into the shoes. The shoes were made via traditional cutting and sewing and special heating and pressure techniques and were designed to make a stylish summer statement.